The family investment firm TDJ is investing in Miya Cosmetics, one of the fastest growing independent cosmetics companies on the Polish market. The plan is to develop the brand through expanding its portfolio of products, as well as entering new sales channels and increasing brand recognition.
Miya Cosmetics is the second investment TDJ has made in 2021.
The transaction structure assumes take-over of all shares in the Kanani Europe company – the owner of Miya Cosmetics – by TDJ and Leszek Kłosiński, who has become the chair of the management board at Kanani.
– Miya Cosmetics is a young and rapidly growing brand operating in an expanding sector. This is a scalable business which has proven it is possible to do something completely new in a very enduring market – Tomasz Domogała, owner and chair of the Supervisory Board at TDJ.
The Miya Cosmetics brand launched in 2016 – from the moment it was established, the company has been expanding its products range designed for daily skin care based mainly on natural ingredients. At present, it offers three cosmetics categories: facials, body care and make up ranges.
Miya Cosmetics sells its products in shops and online, creating a successful presence on social media platforms. Miya products are available in Rossman, Hebe and Super-Pharm store chains, as well as online retailers, including its own e-shop https://miyacosmetics.com/sklep/. Miya cosmetics have a loyal following of female consumers, with over 100,000 followers on Instagram. Their products have proven popular with experts and have won prestigious awards such as Perła Rynku Kosmetycznego (Pearl of Poland’s Cosmetics Market) and Fashion Beauty Awards.
The Polish cosmetics market has been consistently growing by several percent per year for over a dozen years now. It is the sixth largest market in Europe, valued at some 18-20 billion PLN. Experts believe that now the macro-economic situation is improving, this market will continue to grow in time.
– This is the first time we have invested in the cosmetics sector and are doing so with one of the most experienced experts in the beauty industry – Leszek Kłosiński, the long-standing president of the pharmaceutical-cosmetic firm Oceanic. Leszek will not only be the president of our company Kanani Europe – the owners of the Miya brand – he will also invest capital in the company. I am convinced his extensive experience will help Miya Cosmetics strengthen its position in the sector – Jacek Leonkiewicz managing partner at TDJ Equity.
For almost 22 years, Leszek Kłosiński was associated with Oceanic Group, a leading producer of cosmetics in Poland – since the year 2009, he was president of its management board.
Miya is a trendsetting brand which meets the needs of its customers. More than a mere brand, it is a style of life for modern, active women who want to look and feel beautiful without spending a lot of time looking after their appearance. Miya is remarkable in that each new product it releases becomes a bestseller. Such a unique concept deserves to have extensive reach and we will be working on this, developing in parallel a product portfolio – Leszek Kłosiński.
The acquisition of Kanani Europe is part of TDJ strategies in terms of Equity which assumes investing in companies with a scalable business model, high export and consolidation potential, with their own products and brands operating in sectors such as cosmetics, foodstuffs, automation, packaging and recycling.
TDJ Equity is once again expanding its investment portfolio, now including Kanani Europe, having most recently invested in an automation company called Teamtechnik, and a Renewable Energy company called Projekt Solartechnik.